Saturday 27 February 2016

Strategic Food Delivery Expert : Meal Diaries

There was a time when pizza was considered as the only dish which can be home delivered. But man's desire for having more variety of dishes at the comfort of his couch has lead to the birth of many food & foodtech startups.

Though lot of food delivery services are there in market, hardly I see competition among those. Since no one can stick to a single cuisine for long time and natural urge to explore more variant & cuisines has opened a lot of opportunity to bloom innovative food service startups at any point of time. Certainly, Meal Diaries is a new player in the market with lot of strategy.


It was a great privilege to attend Meal Diaries sampling event organized by FBAB as a part of its 20th Bloggers meetup.

PACKAGING: It looked very professional. Light branding, multi pocket pack and intact packaging was really cool. Every dish they served was intact without any spills or mixup.

DELIVERY: Since the event was organized  about 2-3KMs away from their kitchen, we were able know experience their delivery speed. And I personally think they should improve a bit in this factor. Though the main course was delivered a few minutes late, food was warm as it should be.


FOOD
Every food service tech has its own strategy when it comes to the menu. Likewise; Meal Diaries changes its menu everyday and renews it only after a month. And there is an exception for some popular dishes which are in demand. You can see those popular dishes in their menu frequently compared to others. This strategy is quite unique and I think it will surely satisfy explorers tummy.

SALADS: Green Green everywhere... They got some decent array of salads which appeared like they have lined up vitamin packages.

Vietnamese Salad: This salad was accompanied with sweet and sour dressing option. If you are spicy & tangy lover like me, you will definitely love this dish. Sweet and sour dressing added a tangy twist to bland Salad.






Yasai Salad:  Served with Spicy Mayo. How come anything served with Mayo can possibly taste odd... It was an absolute delight.









Asian Green Salad: This salad was quite an out of box thing. Seasoning it with Lemon & Coriander added wacky sour taste. Though it tasted very normal, I liked it.






SMALL MEALS:

Pita Pockets: It's a Syrian originated dish which is quite popular in Mediterranean and middle East countries. It's an easily customizable dish and Meal Diaries chose corn fritters as it's stuff. I've tried Pita Pockets with Paneer & Capsicum stuff before, but corn fritters seemed like a very ordinary choice. Nevertheless, it was good.





Whole Wheat Wrap: Unlike other dishes, wheat wraps can be a great stuff for a delivery oriented service. Since it remains hot for a long time and as it can be consumed even if it's slightly warm. Ingredients were good, taste was great and the quantity seemed fair to me.






Burger: Another popular American food. It comes in a huge size and the party used in it was fried to perfection. However, I wish bun was bit more softer.






MEALS:

Gobi Paratha with Chola meal: By the time they served the Big Meal, we were almost full. But still we managed to taste their main course. Gobi Paratha was kind of okay. I was not able to find the proper gobi flavour in it. It was more like a plain paratha. However the chola served as a side dish was good.






Onion Cheese Chilly Paratha with black Dal meal: All I can say is it was a good combination. By the time we opened the paratha, it was little mess. However the taste was good and black dal side dish was nice.










Bhindi masala with pakodi kadhi meal: Bhindi Masala was awesome. It was perfectly fried and tasted too good.







DESSERTS:

Gulab Jamoon: I must admit, it was one of the best Gulab Jamoon I had in recent times. It was so soft and sweetness was just perfect. Generally I'm not fond of sweets, but this time I ended up having 4 gulab jamoons.







Ras Malai: Another great way for a happy climax. It was too good. It was neither too sweet nor too bland, it just matched the perfect description of Ras Malai. Brilliant!






EVERYTHING ELSE:
Their strategy, service oriented dedications and a great team seems like a perfect formula for success. Some minor tune ups in the service and improvement to the delicacy can surely make them a pioneers in the market.

FINAL VERDICT: Meal Diaries can be a answer for those who love to explore varieties of delicacies at the comfort of their home. But only if you have open mind for all kinds of cuisines and interested in fusion delicacies.

BAKASURA RATING
3.5 / 5

FIND IT ON ZOMATO
Meal Diaries Menu, Reviews, Photos, Location and Info - Zomato

EXPERT VIEWS
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3 comments:

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  3. Really nice article on food delivery. Amazing post. Thanks for sharing it here. We also provides delivery services on Swiggy Order Online Chandigarh for great taste and timely delivery. Order Pizzas, Burgers, Biryanis, Desserts or order from Subway, Pizza Hut, Dominos, KFC, McDonalds.

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